Natalie Ye

Bio

As Sales Advisor at Camper & Nicholsons, Natalie Ye brings 17 years of experience in the superyacht industry, with a strong background in yacht construction, client advisory, and sales support. Having built her career across Shanghai, Hong Kong, and Singapore, she offers deep insight into the Greater China market and a nuanced understanding of the needs and expectations of Chinese clients.

Natalie takes a consistently client-first approach, combining her industry knowledge with experience in sales and new-build activities to guide clients through the yacht acquisition process. Her understanding of the regional market and her ability to coordinate across teams make her a valuable point of contact for clients seeking tailored advice and opportunities in the superyacht sector.

Background

Natalie holds a Bachelor of Arts degree, majoring in English, from Shanghai University of Sport. A native Mandarin Chinese speaker, she is also fluent in English and has elementary proficiency in Italian and French.

Her professional journey has taken her from Shanghai to Hong Kong and, more recently, Singapore, giving her a broad perspective on the Greater China and Asia-Pacific markets. Throughout her career, she has developed expertise in yacht construction, client advisory, and project coordination, with a particular focus on serving Chinese clients and understanding their requirements.

Experience

Natalie began her yachting career at HEESEN YACHTS, where she worked from 2009 to 2014, before joining BENETTI in 2014. Starting in marketing, she progressively expanded her responsibilities and spent the six years leading up to 2026 closely supporting sales and new-build activities.

A significant career milestone came in 2021, when her Asia-Pacific office achieved BENETTI’s number-one sales performance globally, accounting for one quarter of the company’s global sales, with three quarters of that share driven by Chinese clients. The sales portfolio included yachts of up to 67 metres, reflecting her experience supporting clients across the superyacht market.

At Camper & Nicholsons, Natalie brings this combination of regional market knowledge, sales experience, and client-focused service to her role in Singapore, supporting clients across Greater China and the wider Asia-Pacific region.

Outside of work, Natalie enjoys golf and lives in Singapore with her husband and young daughter.